When we compare link building to the way of marketing in the offline world, we can relate it with people, companies and media outlets that promote products and services on different channels. This very same logic works for online world where good websites with higher reputation can help your website to move up in the SERPs when they refer to your website.
Having that said, it would be worth mentioning the advantages of link building when it comes to the SEO of your website.
Why link building is important?
You may wonder sometimes why Wikipedia does so well in search results. It’s because of the fact that it allows high quality information resources are put as links in its pages. This is what the links can do. Now, you may say that good quality backlinks in your web pages, in combination with the high quality content that you put there, can really do great wonders when it comes to boosting the ranks of your website.
The link terms
When a high authority website finds your website to be informative, they tend to place the link of your website in their website. This is what you can call a backlink to your website. These types of links are also referred to as incoming links.
Another type of linking involves the placing of a link of a webpage into another webpage within a website. The benefit of these links is that the readers would find it easy to navigate through your website in search for the information they look for. This type of linking also has huge benefit when it comes to SEO.
Earning vs. building links
Whether you earn links or build links, you are going to see improvement in the ranking of your website. However, you will be able to see far better results if you are earning links. Link earning is the process of making your content credible enough that people would want to have the link of it in their web pages. Link building, on the other hand, is the manual way of putting your website links in the other websites.
Quantity vs. quality
Would you prefer to build a lot of links in less authoritative websites or would you like to build a few links in the high quality websites. Less authoritative websites allow easy link building whereas high authority website do not normally approve link building efforts which are made for the sake of just link building. However, they really love to let the nice suggestions to be put on their webpages. The matter of fact is that it is a lot better to build one link in a high authority website rather building tens of them in the low authority websites.